Market structure

My Company : Nestle Company

Your final case study paper should be 6 pages and will consist of 5 sections (each about 1.5-2.0 pages).

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The first section should be an overview of the company:

  • What does the company do?
  • What product or service does it offer?
  • Where is it located?
  • Who are its main competitors?
  • What is the market structure (e.g. pure competition, monopoly, oligopoly, etc.)?
  • How is it regulated?

This first section should provide a background or base-line understanding of the company in support of the rest of the paper.

For the remaining four sections, should include the following:

  • A demand analysis illustrating the most applicable terms, concepts, or ideas in Chapter 3 to include the following – consumer behavior (purchasing power and substitution effect), targeting, switching cost, positioning, price elasticity of demand (demand determinants), interpreting income and advertising elasticity.
  • A pricing analysis illustrating the most applicable terms, concepts, or ideas in Chapter 14 to include the following – value in use/value based pricing (product specifications, ease of use, service frequency, change order responsiveness, loyalty programs, and empathy in order processing), couponing, bundling, price discrimination, and price skimming versus full-cost pricing.
  • A “What they got wrong” analysis detailing a strategy mistake using the course concepts.
  • A “What they got right” analysis detailing a strategy win using the course concepts.

Note : Sample format attached .

Text Book :

Managerial Economics: Applications, Strategy, and Tactics (14th Edition)

James McGuigan, R. Charles Moyer, & Frederick Harris

Cengage Learning, © 2017, 2014

ISBN-13: 978-1-305-50638-1

ISBN-10: 1-305-50638-3

PPT Guidelines :

  1. Must include (Company Name, New England College, Course Title and Semester, Date, and Your Name)
  2. Introduction on the company (overview), what does the company do, what product or service does it offer, and where is it located (headquarters)
  3. Who are its main competitors (list all competitors)?
  4. What is the market structure (e.g. pure competition, monopoly, oligopoly, etc.)?
  5. How is it regulated?
  6. What they got wrong analysis detailing a strategy mistake using the course concepts
  7. What they got right analysis detailing a strategy win using the course concepts

The Presentation must be organized in the following way:

  • Title Slide
  • Concise with sections clearly defined
  • 10-12 slide minimum (title, conclusion, reference, and question/answer)
  • At minimum 10 minutes in length
  • All slides must have speaker notes
  • No grammar, spelling, punctuation, or typing errors

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