***********Must be 4-5 pages*************
*********Must include a 5-6 slide power point with product****************
The topic Is listed below .
Given the existence of the marketing concept, why do many products fail? Why are consumer groups still displeased with many products and companies?
Some products to consider:
Some authors to consider are: Peter Drucker says,
“Consumerism is the shame of the marketing concept…..”
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