Marketing information system (MIS)

1. List five guidelines for selecting an external marketing research supplier.

2. What career opportunities are available in marketing research? Are you interested in pursuing such a career? Why or why not?

3. What is a marketing information system (MIS)?

1. How is DSS different from MIS?

2. Discuss the role of social media in conducting marketing research.

3. Who are the stakeholders in marketing research?

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