1. What is needed to create alternative marketing programs by marketers?
2. What is a sponsored consumer?
3. What does a brand ambassador do and what are the controls?
4. The Word of Mouth Marketing Association provides guidelines for companies. What are they?
1. What is a sponsored consumer?
2. What is guerrilla marketing? How does it differ from traditional marketing?
3. What are the fundamental requirements of guerrilla marketing in order for it to work?
4. How do consumer lifestyles create potential target groups?