Strategic Management

Question 21

Imagine your boss wants you to investigate ways your company might be able enhance customer satisfaction, create an attractive loyalty program, and reward your customers. Most likely, your company’s immediate goal is to:

Don't use plagiarized sources. Get Your Custom Essay on
Strategic Management
Just from $13/Page
Order Essay

(a) Delight customers.

(b) Make more money.

(c) Enhance product offerings.

(d) Redefine its position.

Question 22

Giant Grocery Retailer tells Small Cereal Manufacturer that it will not stock or sell Small Cereal Manufacture’s product line until and unless a better trade margin is provided. What type of power is Giant Grocery Retailer exhibiting?

(a) Purchasing power.

(b) Information power.

(c)  Coercive power.

(d) Distribution power.


Question 23


Company ABC is interested in better understanding how different groups of customers feel about its product. In order to this, company ABC will need to :


(a) Position its product in the market.

(b) Segment the market.

(c) Mass market.

(d) Target market.

Question -24

The terms manufacturer , service provider ,government agency, and wholesaler are  designations used to segment business and organization markets according to:

(a) The type of customer.

(b) Demographics.

(c) Product use.

(d) Buying situations.



Which of the following is defined to be an exchange between a firm and its customers?

(a) Advertising.

(b) Consumer behavior.

(c) Marketing.

(d) Distribution.


Which is an approach for creating a perceptual map?

(a) Attribute based.

(b) Demography based.

(c) Focus group based.

(d) Survey based.



Marketing information should be gathered _________ so the can be in the know and poised for action.

(a) Quarterly

(b) Annually

(c) Constantly

(d) Every two years


There are two major class of franchising. One is business format franchising. What is the other one?

(a) Market franchising.

(b) Product franchising.

(c) In- house franchising.

(d) Multisite franchising.



Which of the following is not part of Michael porter’s five forces model?

(a) Industry competitors.

(b) Threat of competition imitation strategies.

(c) Threat of new entrants.

(d) Bargaining power of buyer and suppliers.


In order for an exchange to occur (marketing):

(a) A complex societal system must be involved.

(b) Organized marketing activities must also accur.

(c) A profit-oriented organization must be involved.

(d) Each party must have something of value to the other party.

The Quizlet
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Us

Exemplary Academic Writing Service

At, you are guaranteed of quality service from our professional writers. We maintain consistent communication with customers after placing an order to avoid missing anything that may compromise the quality of delivered work.

Top Writers

Our hiring process is rigorous to maintain the desired quality that has become the core of our business. We expose potential writers to an uncompromising selection process that enables TheQuizlet to pick the best out of the rest. TheQuizlet boasts of a competent team of writers, editors, and professors who work towards accomplishing your goals.

Plagiarism-Free Papers

TheQuizlet has an in-house plagiarism software that lowers the probability of delivering plagiarized papers to our clients. Referencing is guided by the format specified by a customer when placing an order. Our writers are conversant with all referencing formats that include APA, MLA, Chicago, Harvard, and Vancouver among others.

24/7 Customer Support

We understand the importance of effective communication and as such, TheQuizlet has a dedicated customer support department that responds to all client needs. You can easily contact our team through a chat window at the bottom left corner. Additionally, clients can reach us through support’s email or a telephone number available on our contact page. Feel free to contact us at any time and our team of experts will solve all your problems.

Swift Delivery and 100% Money-back Guarantee

When placing an order, ensure that you specify the correct deadline to help our writers work around the provided timeline. At TheQuizlet, we deliver our tasks before the projected deadline to give time for the customer to proofread the work before submission. In the event we cannot deliver a paper on time, we initiate contact with the client to renegotiate a new deadline.

Unlimited and Free Revisions

We urge all our customers to request for a revision whenever they identify a need to amend the paper. Since we understand your concerns, does not charge for revisions. Nonetheless, we encourage customers to be genuine when requesting for revisions.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

TheQuizlet is a one-stop shop for all your writing needs. We tackle each customer’s needs differently to improve the quality of outcomes and meet your expectations.


Academic Help Service

TheQuizlet is committed to delivering quality work on time to ensure our clients get the value for their money.


Admission Essays and Professional Writing

Admission essays are personal, as opposed to other papers. For this reason, our team will request for any information that will enable them to deliver quality work, which allows you to convince the admissions board on why you should be granted the application.


Editing and Proofreading

Our team comprises of qualified researchers, writers, and editors who go through the different papers before delivering them to our clients. Whether your paper is being written from scratch or you want it to be edited, you can trust TheQuizlet for all your needs.


Revision Support

After receiving the final draft, you can request for a revision to incorporate various changes that are aligned with your expectations. All our papers are written in line with the latest writing standards.