The role of marketing research in helping Intel

1. Discuss the role of marketing research in helping Intel devise the “Intel Inside” and “Leap Ahead” campaigns.

2. Intel would like to increase the preference for Intel chips among PC users in the individual user as well as business user segments. Define the management-decision problem.

3. Define an appropriate marketing research problem corresponding to the management-decision problem you identified in question 2.

1. Visit the Web sites of three marketing research suppliers. Make a report of all the material related to fieldwork that is posted on these sites.

2. Visit the Marketing Research Association Web site ( and examine the ethical codes relating to data collection. Write a brief rep


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